The goal of the Fathers Friendly Initiative within the Families (FFIF) is to reach fathers in the contexts in which they live. The designers of the FFIF are aiming to transform existing care and services to make them more inclusive, accessible and useful for fathers (Hoffman, 2009; Premberg, Hellström & Berg, 2008). As described in the logic model, the purpose of the FFIF is to promote fathers' involvement in their families and communities, in particular by developing and integrating clinical practices that are inclusive with respect to fathers.